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Corporate Reskilling Programmes

Training dates: Oct - Dec 2022

Digital Marketing Masterclass

Critical Thinking, Problem Solving and Decision Making

Persuasion and Influencing Skills

We train your new staff for FREE!

Participation criteria & FAQ.

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This enriching workshop introduces techniques to positively influence others in different situations such as selling, presentations and negotiating outcomes etc.

IDEAL FOR:

Experienced managers, new managers, and executives and those who need a high level of communication.

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TRAINING DATES

Critical Thinking, Problem Solving and Decision Making

2 & 3 November 2022 (weekdays) Face-to-Face

8 & 9 November 2022 (weekdays) via Zoom

Persuasion and

Influencing Skills

14 & 15 December 2022 (weekdays) Face-to-Face

21 & 22 December 2022 (weekdays) via Zoom

tRAINER:

JOELYNNE CHONG

days

DIGITAL MARKETING MASTERCLASS

• Access to Canva for Education
  
• Additional 2 hours Canva training
  

Content Strategy and Content Creation

• Copywriting and graphic design
  
• Video marketing
  
• How to repurpose one content
  

      into 10 different channel posts

• Easy graphic design
  

Zero-cost marketing strategies

• Key platforms covered: Facebook
  

     (Set-up, Pages, Groups), Instagram,

     TikTok, WhatsApp, LinkedIn and email

     marketing.

Marketing automation

• Tools and tips
  
• Landing pages
  
• Funnel management
  

Social Media Management

• Planning tools
  
• Monitoring tools
  
• Reporting and analytics tools
  

days

Critical Thinking, Problem Solving & Decision-Making

Maximizing Your Brain Power

• Critical thinking and problem-solving: the key to effective decision making
  
• Key skills for future workforce
  
• Assessing the situations
  
• Advantages & drawbacks of experience-based decisions.
  

Critical Thinking

• Understanding critical thinking
  
• Key critical thinking skills
  
• Developing critical thinking mindset
  
• Avoiding cognitive bias and checking on assumption
  

Root Cause Problem Analysis

• Solving the problem or eliminating the effects
  
• Identify and describe problems. Problem Statements.
  
• Using “5 Whys” to identify root cause
  
• Ishikawa Fishbone Diagram
  

Decision Making Process

• Understand the 5 steps process in decision making
  
• Determine desired outcome and objective of a decision
  
• Develop selection criteria: Must and Want
  

Generate and Evaluate Alternatives

• Redefine the elements and brainstorming technique
  
• Tool: Multi-Criteria Decision Matrix
  
• Comparing solutions to criteria to find best choice
  
• Using decision trees to present logic
  

Implement Action

• Preventing future problems
  
• Failure Prevention Analysis. Testing and tracking
  

Action Plan and Application

days

Persuasion & Influencing Skills

Influence Without Authority

• Understanding the principles of persuasion and influencing
  
• What make people difficult to persuade?
  
• How do you “influence without authority”?
  

Understand self and Emotional Intelligence

• Understanding the 4 behavioural styles: Dominance, Influencing,
  

      Steadiness & Compliance (DISC)

• Knowing who are you and how
  

      others perceive you.

• Emotional Intelligence and behaviors.
  

Identifying BehaviouralS Styles

• Understanding the strengths, and “overuse of strengths”.
  
• Learn the preference and expectation of each style.
  
• Interpersonal Needs Theory and behavioural motivation
  
• Observing verbal, vocal and visual cues.
  

Relationship Skills

• How to adapt to anyone … and retain your own identity.
  
• Reducing tension through style adaptation.
  
• Using interpersonal flexibility to establish trusting relationship.
  
• How to influence each style.
  

5 Steps in Influencing

• Step 1: Establishing connection
  
• Step 2: Exploring on needs
  
• Step 3: Collaborating for solutions
  
• Step 4: Confirming on commitments
  
• Step 5: Assurance on outcome
  

Action plan

Your Trainers

Caroline Ang

Growth Catalyst

DIGITAL MARKETING

MASTERCLASS

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𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗲𝘅𝗰𝗶𝘁𝗲𝘀 𝗺𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗼 𝗣𝗜𝗩𝗢𝗧 𝗮𝗻𝗱 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗚𝗥𝗢𝗪!

I am an extremely tech-savvy growth curator with 35 years of proven expertise and experience. I live and breathe the art and science of integrated marketing communications including digital marketing, corporate communications, branding and PR strategies.

CAROLINE ANG

Growth Catalyst | Digital Marketing & Productivity

DBA Candidate (University of Wales St Trinity David (UK)

MBA, University of Cardiff Metropolitan (UK)

CREDENTIALS

• Creative and competent with focus on KPIs, growth and profitability.
• Qualified ISO 9001 internal auditor.
• Level 3 Certification, Global Innovation Management Institute (US).
• Committee Member - Malaysia Chapter, Internet Society (internetsociety.org)
• HRDF Certified Trainer - Digital Marketing, Branding, Social Media and Productivity
• I teach Security Analysis & Portfolio Management, Social Media and, Social Network Analysis in a private university.
• Panel technical/funding evaluator for Ministry of Science & Technology Malaysia (MOSTI) innovation projects
• Superb written and verbal presentation skills
• Led successful collaborative projects with clients, government, media and stakeholders in Malaysia, Singapore, Brunei and Indonesia.

While as a Country Manager in Shanghai, she built a training business from scratch, and doubled the sales revenue every year.

She was Head of Capability Development in a China JV of a top Forbes Global 2000 company, and built the organization’s Performance Management System and established their Corporate Academy, working along with APAC regional teams.

Joelynne is a professional trainer and consultant, with more than 20 years experience in leading and managing teams in both multi-national and local companies.

• Certified Professional Trainer, (IPMA), UK
• Certificate in Talent, Competency & Succession Management
  
• MBA, Heriot-Watt University
  

Joelynne Chong

Trainer & Principal Consultant

She works with clients in structured employees development, leadership competencies assessment, employees engagement, and effective performance management system. She also trains in managing performance and setting KPIs, financial and business acumen, leadership and management skills, influencing and presentation skills, complex problem solving and decision-making, building resilience and mental toughness, and train-the-trainer program.

Some of her clients in China and Malaysia include CapitaLand, China Eastern Airline, GlaxoSmithKline, Nokia China, APL Shipping, Schneider Electric, Levi Strauss, Credit Guarantee Corporation, Proton Edar, Honda Malaysia, Bank Islam, BSN, Sunway Group, Danone Dumex, MDEC, MMC Corporation, Edra Power, Elektrisola Malaysia, Petronas Chemicals MTBE, Kaneka Malaysia, Bosch ASEAN, Dialog Group, SWIFT Support Service Malaysia, UEM Edgenta Group and many others.

She holds a Graduate Diploma of Marketing from Chartered Institute of Marketing; Master of Business Administration from Edinburgh Business School, Heriot-Watt University; Certificate in Talent, Competency & Succession Management, Pennsylvania State University, USA; Certified as Mental Toughness Coach and Facilitator; and a course facilitator for financial acumen through Colour Accounting.

All Malaysian companies including SMEs are welcome to participate in this program.

How to apply for this training?

Zero cost for onboarding processe of trained and skilled employees.

How can this training benefit my business?

Commitment letter will need to be provided during registration. We will assist you if you are unsure how to do that.

Do employers need to provide any supporting documents when applying?

Those with work responsibilities that are

relevant to the scope of training.

Who can I send to attend this training?

You can send newly hired employees or staff whom you have employed since 5th April 2022. Each company can enrol into multiple programmes, but each individual can attend one (1) sponsored course.

Can I send new staff or old staff?

• The Digital Marketing Masterclass will be conducted via Zoom.
  
• Critical Thinking, Problem Solving and Decision Making - either Face to Face or Zoom.
• Persuasion and Influencing Skills  - either Face to Face or Zoom.
  

• Digital Marketing Masterclass
  

• Critical Thinking, Problem Solving and Decision Making
• Persuasion and Influencing Skills
  

I have more questions. Who can I contact?

Click here or proceed to Form below

Click here or proceed to Form below

or type

www.locuslearn.com

into your browser

  CAROLINE ANG

• Digital Marketing Masterclass
  

  JOELYNNE CHONG

• Critical Thinking, Problem

      Solving and Decision Making

• Persuasion and Influencing Skills